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After paying a fee of about US$ 800,000 to socialite Paris Hilton for her to star in its campaign for the beer Devassa (Slut) the Schincariol Group, which produces the beverage, had to take the ads off the air just a few days after it started airing it by order of CONAR, Brazil's self-regulatory ad agency. The promotional posters were also banned.
This just made my day. I digress.