Comments for Brazilian TV Producers Try Selling Pitch on Americans and Europeans at http://www.brazzilmag.com , comment 0 to 1 out of 1 comments http://www.brazzilmag.com Thu, 08 Jan 2009 17:24:51 +0100 FeedCreator 1.7.2 http://www.brazzilmag.com/content/view/9964/1/#pc_17343 But instead of telling prospective buyers "come to us" you should "go to them" ! And this is done by sending sales people all over the world ! All Swiss companies have numerous sales people travelling the world around 6 - 8 months per year. The contact is 10 times better when 1 on 1 And on a 1 on 1 visit people can talk more openly than in trade fairs. Many times these visits will even generate new and better ideas and products. They will also provide the names of others potential buyers in the area. And the goal is not only to sell but also just pay a courtesy visit and see what else you could/should do to sell more !!!!! Communication, direct contacts in the targeted field, listening to what clients want, wish, expect...and then deliver is what sales is all about !!!! Just ask a Swiss. After all we shine in selling. Our exports per capita is 32,5 times higher than in Brazil. Apart from Netherland who is also quite good, no one come even close. And all our products have high added value, generating a far higher profit margin, and also generate well paid jobs !!!! And your large companies should have a HIGH budget to advertise themselves and their products in various medias in the countries you target ! Just Look at Coca Cola, Nestlé, Philip Morris, Pepsi, Rolex, L'Oréal None of them have cheap products when compared to their competition. But they are the ones selling the most and with higher profits margin than those selling cheaper similar products !!!! Without adequate marketing & advertising budgets and strategies you will go NOWHERE !!!!! But please please stop Lula from meddling in sales ! His arrogance cost you sales !!!! :D ;D :D ;D - CH.C. Wed, 01 Oct 2008 01:18:55 +0100