|
 Headquartered in Belo Horizonte, capital of the southeastern Brazilian state of Minas Gerais, CWT Design, in a little over four years of existence, accompanied the growth of demand for tiles furniture and decoration objects made out of ecologically correct material.
"When we started, people did not know much about the use of this kind of sustainable product. Today, with the greater concern with regard to climate change, when they seek architects and designers, many clients make a point of using material that respects the environment," explained Sérgio Viana, commercial director of the company.
Created initially focusing on the foreign market, CWT has already sent samples to Dubai, in the United Arab Emirates, and Miami, in the United States.
"There is currently much space for our products worldwide," he pointed out. On realizing the growing demand on the domestic market, the owners also decided to invest in the opening of a brand showroom in Belo Horizonte and, recently, another in São Paulo.
Tiles are the company cash cow, with floor tiles for indoor and outdoor decks. "We work with several raw materials from the most varied regions of the country, like coconut, bamboo, coffee, palm, buriti, banana fiber, certified wood, sisal fiber and jute," explained Viana.
The director pointed out that wall tiles, panels, blinds, furniture and lighting fixtures are exclusive products and, first and foremost, are environmentally correct. "They are items that contribute to protecting nature, generating work opportunities in poor regions and helping in the construction of a better future for all of us," he said.
The cost with alternative and ecologically correct tiles is 30% more than the traditional tiles. "But the tendency, as time goes by, and with greater consumption, is to accompany the remaining materials," he bets.
Using technology patented in Brazil, the company also produces biosynthetic wood, produced from industrial plastic residue and pet bottles, plus natural fiber. The product started being traded in late 2006 in the form of pallets and returnable boxes for export, but in 2007 the application in decoration, architecture and landscaping also entered the company portfolio.
Biosynthetic wood is an option for outdoor furniture, decks, and indoor and outdoor flooring. As it is a waterproof product, and its durability is estimated at between 80 and 100 years, when facing the weather (sun and rain), guaranteeing an infinitely larger working life when compared to any product currently available on the market.
"The union of plastic and fibers grants the product resistance up to three times larger than hardwood," said Viana. "While preserving the environment and making available high-quality products, we supply to end users what is most up-to-date nowadays, sustainable consumption," he added.
CWT Design, which generates 15 direct jobs and works in partnership with artisans in several states of the country, is a company in CWT Group, which also includes Central Wireless Telecom and Flor dos Hibiscus.
Central Wireless Telecom has been in the market for 30 years importing equipment for all telecommunications operators in the country and this year was awarded first place in the CNI (National Industry Confederation) Award, in the innovation category, competing with several companies from all over Brazil.
Service
CWT Design
Telephone: (+55 31) 3285-3077
E-mail: sergio@cwtdesign.com.br
Website: www.cwtdesign.com.br
 |
Subscribe to this comment's feed
The small, coastal town of Condé is located just a twenty minute's drive from João Pessoa, the capital of Paraíba. The Northeast of Brazil has historically been a place of encounter and mixing between peoples. For millenia groups of indigenous people fished, farmed, migrated and sometimes fought along this large, fertile area. 
The Brazilian diplo-MÁ-cia (bad diplomacy) carries on its accelerated course towards the non-acknowledgment of human rights, although sometimes it takes pleasure in saying that it does precisely the opposite. The visit of Iran's president, Mahmoud Ahmadinejad, is another example of a diplomatic omission that verges on hypocrisy. 
On July 4, 2006, representatives of Argentina, Brazil, Paraguay and Uruguay met in Caracas to sign the protocol for the entrance of Venezuela into the Southern Common Market (Mercosur). After two and a half years, the protocol was approved by the legislative bodies of Argentina and Uruguay, and as of now it may be only days away from being ratified by the continent's economic megalith, Brazil. 
Some sectors of the fight against AIDS have suggested that Thabo Mbeki, the former president of South Africa, committed genocide through his absence from the fight against the illness in his country throughout his two terms. 
One hundred and eleven years after Brazil abolished slavery, the number of workers deprived of their freedom is still huge. They raise cattle, produce charcoal, sugar cane or timber. Some of them, most undocumented Bolivians, work in basements of small apparel factories in São Paulo and other metropolis. 
On November 7, 2009 a few friends and I had an opportunity to take a look inside a Brazilian jail outside the city of Rio de Janeiro. We were able to take some amateur footage of our experience on video (see link below). It's no surprise, of course, that the typical Brazilian jail lacks some of the functionality of those in North America or Europe, but our experience that day was quite shocking. 
Depletion of the Amazon Rainforest is not a new concern facing environmentalists, biologists, ecologists, and a growing number of the Amazonian indigenous peoples. For decades they have feared for the fate of the world's most biologically diverse and species-rich hothouse. 
Geisy Arruda made history this week in Brazil, but for all the wrong reasons. What began as a poorly planned fashion statement has become a worldwide tale. Geisy decided to wear a pink mini-dress to her private college in São Paulo state, and after that, all hell broke loose. 
The push of vigilante groups in Rio de Janeiro's favelas (shantytowns) in the last three years is the most important and alarming information of the just-released study by the Rio de Janeiro University's Violence Research Center (Nupev-Uerj). 
A dispute over drug trafficking territory in Rio de Janeiro has intensified lately, leaving in its wake unprecedented acts of violence, such as the downing of a police helicopter in the northern zone of the city on October 17. Three policemen died and another two were injured. This event has drawn the attention of the international media, who are raising the issue of public security for the 2016 Olympics to be held in Rio.