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 Brazil access to the Internet is growing in a fast pace. New numbers from the comScore World Metrix service reveal that 31.9 million Brazilians age 15 and over accessed the Internet from a home or work location in September, up 22% when compared to the previous year.
Google sites were the most popular Internet assets in Brazil in September with 26.6 million visitors, having grown 12% during the past year. Microsoft ranked second with 25.2 million visitors, followed by Brazilian UOL (20.6 million visitors), Yahoo! (17.4 million visitors) and Terra - Telefonica (16.8 million visitors).
Six of the top 15 ranked properties were Brazilian, the fastest growing of which was media company Grupo Abril, which grew 79% during the previous year to more than 8 million visitors in September 2009.
Top 15 Online Properties
Ranked by Total Brazilian Unique Visitors (000)
September 2009
Total Brazil, Age 15+ - Home & Work Locations*
Source: comScore World Metrix
---------------
Property Sep-2008 Sep-2009 % Change
---- ---- ---- ----
Total Brazilian Internet
Audience 26,221 31,933 22%
------------ --- --- -
Google Sites 23,755 26,622 12%
------ --- --- -
Microsoft Sites 22,718 25,239 11%
-------- --- --- -
UOL 18,294 20,623 13%
-- --- --- -
Yahoo! Sites 13,912 17,424 25%
------ --- --- -
Terra - Telefonica 14,594 16,814 15%
--------- --- --- -
Organizações Globo 15,448 16,678 8%
--------- --- --- -
Grupo Brasil Telecom 14,012 16,573 18%
---------- --- --- -
Wikimedia Foundation Sites 8,546 10,796 26%
------------- --- --- -
MercadoLivre 10,909 10,200 -6%
------ --- --- -
WordPress 7,119 10,072 41%
----- --- --- -
BuscaPe.com Inc. 4,780 8,313 74%
-------- --- --- -
Grupo Abril 4,491 8,033 79%
------ --- --- -
4SHARED.COM 2,767 6,498 135%
------ --- --- --
Ask Network 3,097 5,603 81%
------ --- --- -
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Overseas Appeal
The top local Brazilian sites were also found to be popular online destinations around the world, attracting substantial portions of their respective audiences from outside Brazil. The largest of these properties, Internet service provider and leading content portal, UOL, derived one quarter (24.7%) of its total traffic from outside Brazil, while international comparison shopping site BuscaPe attracted 38.4% of its total traffic from audiences outside of Brazil.
"The popularity of Brazilian online content is growing both here in Brazil and around the world," said Alex Banks, Managing Director of Latin American markets for comScore. "The online medium has enabled Brazilian companies to not only develop their domestic consumer base, but also to attract incremental visitors from other countries - audiences that are not nearly as accessible via traditional media."
Leading Brazilian Online Properties
Ranked by Total Brazilian Unique Visitors (000)
September 2009
Total Brazil, Age 15+ - Home & Work Locations*
Source: comScore World Metrix
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Total % Share of
Total Unique Worldwide Total Unique
Visitors Unique Visitors
(000) from Visitors from Outside
Property Brazil (000) Brazil
---- ------ --- -------
Total Brazilian Internet
Audience 31,933 N/A N/A
------------ --- -- --
UOL 20,623 27,383 24.7%
-- --- --- --
Organizações Globo 16,678 19,524 14.6%
--------- --- --- --
Grupo Brasil Telecom
(iG) 16,573 20,032 17.3%
---------- --- --- --
BuscaPe.com Inc. 8,313 13,496 38.4%
-------- --- --- --
Lojas Americanas 8,147 8,689 6.2%
-------- --- --- --
Grupo Abril 8,033 8,990 10.6%
------ --- --- --
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
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