|
The perfumes made by Brazilian brand Anantha are currently in the stores of the Middle East. The producer, that goes by the same name and is established in the state of São Paulo, in southeastern Brazil, started exporting the product in the second half of last year.
He already has three Arab countries among its main customers: Saudi Arabia, the United Arab Emirates and Kuwait. In each of these, there are exclusive distributors for the brand.
Anantha was established three years ago and, due to the good acceptance of its products on the foreign market, created a new company, Brazilian Way, exclusively turned to exports, at the beginning of this year. Apart from the three nations in the Middle East, the perfumes are also traded in Hong Kong and Portugal.
With the creation of the new company, exports should more than double this year and reach approximately US$ 390,000, according to the director of Brazilian Way, Márcio Xavier, one of the founders of Anantha.
The company is already negotiating the entry of products into Germany, France, Greece, Turkey, Algeria, Angola, South Africa, Japan and Lebanon.
Apart from the perfumes, that are the main product, Anantha produces and exports other kinds of products like liquid soaps, hydrating cream and body oil. The company produces around 30 products turned to the foreign market and around 45 for the domestic.
For export there are lines of perfume like Thayrá, made from apples, cassis and jabuticaba, a typical Brazilian fruit, and Issé, with jasmine, patchouli and vetiver.
There are also perfumes and lotions with typically Brazilian essences like orange, passion fruit with chocolate, coffee extract and tapioca.
According to Xavier, the company develops the products according to the tastes of each country.
"In the Middle East there is a culture of strong perfumes. The Arabs like strong perfumes, with gold on the packages, warmer fragrances, lots of wood and florals, like jasmine and tuberosa", he stated.
Last year, the Arab market received around 80% of Anantha exports. This year, due to the possible increase in the buyer countries, they should receive around 60% of the total.
Anantha was established by four partners. With the creation of the export company, Xavier, who is a chemist and business administrator, was made responsible for the foreign market, whereas the other partners continue taking care of the domestic market.
The company head offices are in São Paulo, capital of the state that goes by the same name, but production is outsourced and is in the hands of a company in the city of Blumenau, in the southern Brazilian state of Santa Catarina. In Brazil, the Anantha brand is sold at between 700 and 800 points of sale.
Brazilian Way
www.anantha.com.br
ANBA - Brazil-Arab News Agency
www.anba.com.br
 |
Subscribe to this comment's feed
The small, coastal town of Condé is located just a twenty minute's drive from João Pessoa, the capital of Paraíba. The Northeast of Brazil has historically been a place of encounter and mixing between peoples. For millenia groups of indigenous people fished, farmed, migrated and sometimes fought along this large, fertile area. 
The Brazilian diplo-MÁ-cia (bad diplomacy) carries on its accelerated course towards the non-acknowledgment of human rights, although sometimes it takes pleasure in saying that it does precisely the opposite. The visit of Iran's president, Mahmoud Ahmadinejad, is another example of a diplomatic omission that verges on hypocrisy. 
On July 4, 2006, representatives of Argentina, Brazil, Paraguay and Uruguay met in Caracas to sign the protocol for the entrance of Venezuela into the Southern Common Market (Mercosur). After two and a half years, the protocol was approved by the legislative bodies of Argentina and Uruguay, and as of now it may be only days away from being ratified by the continent's economic megalith, Brazil. 
Some sectors of the fight against AIDS have suggested that Thabo Mbeki, the former president of South Africa, committed genocide through his absence from the fight against the illness in his country throughout his two terms. 
One hundred and eleven years after Brazil abolished slavery, the number of workers deprived of their freedom is still huge. They raise cattle, produce charcoal, sugar cane or timber. Some of them, most undocumented Bolivians, work in basements of small apparel factories in São Paulo and other metropolis. 
On November 7, 2009 a few friends and I had an opportunity to take a look inside a Brazilian jail outside the city of Rio de Janeiro. We were able to take some amateur footage of our experience on video (see link below). It's no surprise, of course, that the typical Brazilian jail lacks some of the functionality of those in North America or Europe, but our experience that day was quite shocking. 
Depletion of the Amazon Rainforest is not a new concern facing environmentalists, biologists, ecologists, and a growing number of the Amazonian indigenous peoples. For decades they have feared for the fate of the world's most biologically diverse and species-rich hothouse. 
Geisy Arruda made history this week in Brazil, but for all the wrong reasons. What began as a poorly planned fashion statement has become a worldwide tale. Geisy decided to wear a pink mini-dress to her private college in São Paulo state, and after that, all hell broke loose. 
The push of vigilante groups in Rio de Janeiro's favelas (shantytowns) in the last three years is the most important and alarming information of the just-released study by the Rio de Janeiro University's Violence Research Center (Nupev-Uerj). 
A dispute over drug trafficking territory in Rio de Janeiro has intensified lately, leaving in its wake unprecedented acts of violence, such as the downing of a police helicopter in the northern zone of the city on October 17. Three policemen died and another two were injured. This event has drawn the attention of the international media, who are raising the issue of public security for the 2016 Olympics to be held in Rio.