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Brazilian Girl shoes manufacturer Pampili has been selling its product in the United States, Europe and throughout Latin America. One of the largest Brazilian companies in its sector, Pampili makes 6 millions shoes a year.
Currently, Pampili exports to 53 countries. Amongst them the United States, European and South American nations as well as Arab countries.
In fact, the Arab market represents 40% of exports of children's shoes made by company Pampili, from the city of Birigüi, in the interior of the state of São Paulo, Brazil.
"For this year, we have a growth aim of 18% in exports to the Arab market," stated the international sales coordinator at Pampili, Carlos Passarini.
According to him, the company has already been exporting to Arab countries for six years and owns local distributors in the region. "It is a market that has potential," he adds.
According to Passarini, the first contacts between Pampili and the Arab market were made in trade fairs for the sector in the Arab countries.
Last year, for example, the company participated in the Motexha Autumn, directed at the textiles and shoes sector, in Dubai, in the United Arab Emirates, and they are interested in returning this year.
"In the countries of the Middle East, our strategy is directed, mainly, to the United Arab Emirates, Saudi Arabia and Lebanon," states the coordinator. "From the region, they are the ones that import the most," he says.
According to Passarini, the Arab countries import the whole Pampili collection, which has 21 lines of products.
"We export the same shoes we sell on the domestic market. Brazil is in fashion," he says.
The company makes shoes, sandals, tennis shoes and boots exclusively for girls from 0 to 12 years of age.
"At specific times of the year, such as Ramadan and the back to school period, Saudi Arabia and the Emirates import, mostly, models in the co lour black," states the coordinator.
40,000 Pairs per Day
Pampili's production capacity is of 40,000 pairs per day. Of this total, 20% is directed to the foreign market. "We foresee a 25% increase this year in relation to 2004," states Passarini.
Currently, the company is preparing to launch the 2005 spring-summer collection, in July, at the International Trade Fair of Shoes, Fashion Accessories, Machinery and Components (Francal), one of the most important and traditional in the sector in Brazil, which takes place in São Paulo, the largest business center in the country.
The company started operating in 1987, with six collaborators. Today, Pampili has 12 production units and 2,700 employees.
Pampili - Tel. (+55 18) 3643-2385 - www.pampili.com.br
Anba - www.anba.com.br
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