|
The company Tropfruit Nordeste, manufacturer of orange, passion fruit and pineapple juice concentrates, based in the city of Estância, in the northeastern Brazilian state of Sergipe, bets on the potential of the Arab market to increase its exports.
Founded six years ago, the company exports 70% of the monthly production of 2,200 tons to Europe, Asia, Australia, Canada and Israel.
Last year Tropfruit signed the first export contract with an Arab country. "The sale to Egypt was small, however, we know of the great potential of the Arab countries and plan on an increasing approximation with the region," said the trade advisor Ana Glória Brandão.
Ana also said that, in August 2004, the company was visited by the director of the Lebanese foodstuff distributor Widriss, Maher Idriss, who was in Brazil to see national production of fruit juice concentrates.
The businessman participated, together with importers from the United States, Germany, Israel, Portugal and England, at a business roundtable promoted by the Brazilian Micro and Small Business Support Service (Sebrae) in the city of Aracaju, capital of Sergipe, with the support from the state government.
At the time, the Lebanese businessman, who already imports orange juice from Brazil, visited four factories in the northeastern region of the state.
Within the strategy for prospecting new markets, Tropfruit will participate at Anuga, world nourishment trade fair, to take place from the 8th to 12th of October, in Germany.
Always focused on the external market, the company is also developing the production of tropical fruits concentrates such as acerola, cashew and açai.
As well as the concentrates, the company also produces the CPOO, essential oil used in the foodstuff, pharmaceutical and essences industries, and the Delimonene, product used in the pharmaceutical industry.
The company, which generates 200 direct jobs, uses 85% of local raw materials to produce the juice concentrates. The exception is only the pineapple, brought from the state of Paraíba, also in the Northeast. The states of Ceará and Bahia are also amongst their suppliers.
Contact
Telephone: +55 (79) 3522-2004
E-mail: tropfruit@tropfruit.com.br
Anba - www.anba.com.br
 |
Subscribe to this comment's feed
The small, coastal town of Condé is located just a twenty minute's drive from João Pessoa, the capital of Paraíba. The Northeast of Brazil has historically been a place of encounter and mixing between peoples. For millenia groups of indigenous people fished, farmed, migrated and sometimes fought along this large, fertile area. 
The Brazilian diplo-MÁ-cia (bad diplomacy) carries on its accelerated course towards the non-acknowledgment of human rights, although sometimes it takes pleasure in saying that it does precisely the opposite. The visit of Iran's president, Mahmoud Ahmadinejad, is another example of a diplomatic omission that verges on hypocrisy. 
On July 4, 2006, representatives of Argentina, Brazil, Paraguay and Uruguay met in Caracas to sign the protocol for the entrance of Venezuela into the Southern Common Market (Mercosur). After two and a half years, the protocol was approved by the legislative bodies of Argentina and Uruguay, and as of now it may be only days away from being ratified by the continent's economic megalith, Brazil. 
Some sectors of the fight against AIDS have suggested that Thabo Mbeki, the former president of South Africa, committed genocide through his absence from the fight against the illness in his country throughout his two terms. 
One hundred and eleven years after Brazil abolished slavery, the number of workers deprived of their freedom is still huge. They raise cattle, produce charcoal, sugar cane or timber. Some of them, most undocumented Bolivians, work in basements of small apparel factories in São Paulo and other metropolis. 
On November 7, 2009 a few friends and I had an opportunity to take a look inside a Brazilian jail outside the city of Rio de Janeiro. We were able to take some amateur footage of our experience on video (see link below). It's no surprise, of course, that the typical Brazilian jail lacks some of the functionality of those in North America or Europe, but our experience that day was quite shocking. 
Depletion of the Amazon Rainforest is not a new concern facing environmentalists, biologists, ecologists, and a growing number of the Amazonian indigenous peoples. For decades they have feared for the fate of the world's most biologically diverse and species-rich hothouse. 
Geisy Arruda made history this week in Brazil, but for all the wrong reasons. What began as a poorly planned fashion statement has become a worldwide tale. Geisy decided to wear a pink mini-dress to her private college in São Paulo state, and after that, all hell broke loose. 
The push of vigilante groups in Rio de Janeiro's favelas (shantytowns) in the last three years is the most important and alarming information of the just-released study by the Rio de Janeiro University's Violence Research Center (Nupev-Uerj). 
A dispute over drug trafficking territory in Rio de Janeiro has intensified lately, leaving in its wake unprecedented acts of violence, such as the downing of a police helicopter in the northern zone of the city on October 17. Three policemen died and another two were injured. This event has drawn the attention of the international media, who are raising the issue of public security for the 2016 Olympics to be held in Rio.