|
The Brazilian factory Samello, largest shoes manufacturer in the region of Franca, in the interior of the southeastern state of São Paulo, is going to take the latest novelties in masculine shoes to Motexha.
Motexha is a trade fair directed to the fashion sector that will take place between the 12th and 15th of September in Dubai, in the United Arab Emirates.
"We are going to take the spring-summer collection, high quality products. We hope to open new clients and partners," stated the exports manager at the company, Mauricio Ávila.
Samello participates in fairs as part of a group of companies associated to the Shoes Association of Franca (Ascal).
Saudi Arabia and Oman are buying masculine shoes in leather from the manufacturer for about two years. According to Ávila, the Arab countries still only represent a small share in Samello's exports, which sells to 35 countries.
The company even manufactures shoes for international brands such as Cole Hann, Polo Ralph Lauren, HS Trask, Oakley, Fieramosca, Fairmount and Fratelli Rosetti.
The United States and Europe are the main importing markets from Samello. One of the products by the brand most sought for abroad, the original moccasins, sewn manually on the form, may cost up to US$ 150 to US$ 175 for the final buyer.
In Brazil, as well as the manufacturer distributing an exclusive collection with the Samello brand for the 28 franchised stores network, special lines are developed and manufactured for the brands Forum, Triton, VR, Crawford, Richards and Daslu.
Founded in 1926 in the city of Franca, Samello is currently national leader in the masculine shoes segment. The company was responsible for launching moccasins in the 1940s, the drivers in the 1970s, and the docksides in the 1980s.
Today Samello directs 45% of the production of 12,000 pairs per day to the external market. The company employs about 2,000 people in four factory units, two in Franca, in the interior of São Paulo, and two in Santa Rita, in the northeastern state of Paraíba.
The company counts also on the support of other companies of the group that produce soles and components, the MSM Produtos para Calçados Ltda and Vaccaro Componentes em Couro para Calçados.
Shoe Hub
Franca, located in the interior of São Paulo, counts on 500 shoes factories that generate about 23,000 direct jobs. The shoe hub already exports to more than 50 countries and the United States is the main importer.
According to information from the Ascal, in the first semester this year shoes exports from Franca have already yielded US$ 79.5 million.
Samello
Telephone: + 55 (16) 3711 2400
www.samello.com.br
Anba - www.anba.com.br
 |
Subscribe to this comment's feed
Brazil received a huge boost in its international image with its selection as the host of the 2016 Olympics, but it was really just the cherry on top of the overall recognition of the country's ascension to the ranks of one of the world's most important countries. Now, as it finally takes its place on the world scene, there has been a great deal of concern about what kind of image Brazil hopes to project, now that the world is really paying attention. 
The only good thing to say about the visit to Brazil of Iran's president, Mahmoud Ahmadinejad, on Monday November 23, is that it was mercifully short and lasted less than 24 hours. Ahmadinejad had his picture taken being hugged by president Luiz Inácio Lula da Silva who gave him a warm welcome and said Iran had every right to develop nuclear energy for peaceful purposes. 
The small, coastal town of Condé is located just a twenty minute's drive from João Pessoa, the capital of Paraíba. The Northeast of Brazil has historically been a place of encounter and mixing between peoples. For millenia groups of indigenous people fished, farmed, migrated and sometimes fought along this large, fertile area. 
The Brazilian diplo-MÁ-cia (bad diplomacy) carries on its accelerated course towards the non-acknowledgment of human rights, although sometimes it takes pleasure in saying that it does precisely the opposite. The visit of Iran's president, Mahmoud Ahmadinejad, is another example of a diplomatic omission that verges on hypocrisy. 
On July 4, 2006, representatives of Argentina, Brazil, Paraguay and Uruguay met in Caracas to sign the protocol for the entrance of Venezuela into the Southern Common Market (Mercosur). After two and a half years, the protocol was approved by the legislative bodies of Argentina and Uruguay, and as of now it may be only days away from being ratified by the continent's economic megalith, Brazil. 
Some sectors of the fight against AIDS have suggested that Thabo Mbeki, the former president of South Africa, committed genocide through his absence from the fight against the illness in his country throughout his two terms. 
One hundred and eleven years after Brazil abolished slavery, the number of workers deprived of their freedom is still huge. They raise cattle, produce charcoal, sugar cane or timber. Some of them, most undocumented Bolivians, work in basements of small apparel factories in São Paulo and other metropolis. 
On November 7, 2009 a few friends and I had an opportunity to take a look inside a Brazilian jail outside the city of Rio de Janeiro. We were able to take some amateur footage of our experience on video (see link below). It's no surprise, of course, that the typical Brazilian jail lacks some of the functionality of those in North America or Europe, but our experience that day was quite shocking. 
Depletion of the Amazon Rainforest is not a new concern facing environmentalists, biologists, ecologists, and a growing number of the Amazonian indigenous peoples. For decades they have feared for the fate of the world's most biologically diverse and species-rich hothouse. 
Geisy Arruda made history this week in Brazil, but for all the wrong reasons. What began as a poorly planned fashion statement has become a worldwide tale. Geisy decided to wear a pink mini-dress to her private college in São Paulo state, and after that, all hell broke loose.
joseph ijeh