The Brazilian federal government intends to be tougher with rules on advertising for alcoholic beverages and has a new regulation that is scheduled to go into effect in six months.
The six-month delay in applying the new rules will permit public consultations (during 60 days) and further examination of the issue by authorities.
Some proposed changes are: TV commercials for beverages with a certain alcoholic content can only be shown between 9 pm and 6 am and cannot make claims that drinking improves athletic abilities. The new rules will also prohibit attempts to bond drinking with civil or religious events, driving or sexual conquests.
Minister Jorge Armando Felix, the head of the Office of Institutional Security, puts the problem this way: "We want to disconnect the link that is made in advertising between drinking and social success. After all, it does not exist in reality."
Recently the World Health Organization reported that drinking has increased in Brazil over the last 35 years by over 70%, placing the country on the list of the top 25 countries in alcohol consumation.
Meanwhile, the WHO report shows that neighbors Argentina and Chile are moving in the opposite direction, reducing consumption. There have also been drops in alcohol consumption in the United States and Canada.
but the world champions are...... written by Guest,
November 29, 2005
France and Russia !!!!
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A view from the UK written by Guest,
November 29, 2005
Drinking is part of the 'British Culture' and some of the best adverts on TV are advertising alcohol , some winning awards such as Guiness and Heiniken.
There are already very strict rule governing the advertising of alcohol with a strong 'code of conduct', we also have the 'Advertising Standards Agency' which strongly regulates this with the ability to order the withdrawal of advertisments and I think levy fines.
The concern in the UK is with 'Alco-pops', very sweet strong alcoholic drinks which are targeted at the lates teens and early twenties. These have 'encouraged' under-age drinking and so the industry itself now self regulates the advertising of these drinks.
In the UK 24/7 drinking as just been introduced amid a lot of worries about binge drinking and possible street violence. In my opinion there is only so much anyone can drink and if they are going to drink too much they will. I do not think there has been an increase with the level of violence and even if this were so when 'we' get used to the new 'culture' we will enjoy a drink when ever we want and not be told to go home at 11pm like children.
The Americans and Canadians do go with trends and if the government tell them to stop drinking, they do. In England we tend to resent too much regulation in our lives by the government.
I have enjoyed a Brazilian carnival drinking Cachaca and Skol, Bramha. Brahma is now exported to the UK with a big advertising campaign with images of Brazil. It is very sensible and my friends have asked me about the beer, I have recommended it. Good for Brazil?
As with so much in life to have a drink is pleasent and enjoyable, to over indulge is not desirable, and as an experienced drinker I know hang-overs are not much fun.
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Oh, boy... written by Guest,
November 29, 2005
You mean that from now on we will NOT be able to see beautifull girls after the 4th scotch?
Formula:
You she 1 scotch f**king ugly as Lula 2 scotch beauty -ugly as Lula 3 scotch beauty(?) as Lula 4 scotch as Lula 5 scotch Lula
Now ! It's your move or you'll not seize the opportunity. Never mind her face. You are piss-drunk anyway so what you see is what you get.
The small, coastal town of Condé is located just a twenty minute's drive from João Pessoa, the capital of Paraíba. The Northeast of Brazil has historically been a place of encounter and mixing between peoples. For millenia groups of indigenous people fished, farmed, migrated and sometimes fought along this large, fertile area.
The Brazilian diplo-MÁ-cia (bad diplomacy) carries on its accelerated course towards the non-acknowledgment of human rights, although sometimes it takes pleasure in saying that it does precisely the opposite. The visit of Iran's president, Mahmoud Ahmadinejad, is another example of a diplomatic omission that verges on hypocrisy.
On July 4, 2006, representatives of Argentina, Brazil, Paraguay and Uruguay met in Caracas to sign the protocol for the entrance of Venezuela into the Southern Common Market (Mercosur). After two and a half years, the protocol was approved by the legislative bodies of Argentina and Uruguay, and as of now it may be only days away from being ratified by the continent's economic megalith, Brazil.
Some sectors of the fight against AIDS have suggested that Thabo Mbeki, the former president of South Africa, committed genocide through his absence from the fight against the illness in his country throughout his two terms.
One hundred and eleven years after Brazil abolished slavery, the number of workers deprived of their freedom is still huge. They raise cattle, produce charcoal, sugar cane or timber. Some of them, most undocumented Bolivians, work in basements of small apparel factories in São Paulo and other metropolis.
On November 7, 2009 a few friends and I had an opportunity to take a look inside a Brazilian jail outside the city of Rio de Janeiro. We were able to take some amateur footage of our experience on video (see link below). It's no surprise, of course, that the typical Brazilian jail lacks some of the functionality of those in North America or Europe, but our experience that day was quite shocking.
Depletion of the Amazon Rainforest is not a new concern facing environmentalists, biologists, ecologists, and a growing number of the Amazonian indigenous peoples. For decades they have feared for the fate of the world's most biologically diverse and species-rich hothouse.
Geisy Arruda made history this week in Brazil, but for all the wrong reasons. What began as a poorly planned fashion statement has become a worldwide tale. Geisy decided to wear a pink mini-dress to her private college in São Paulo state, and after that, all hell broke loose.
The push of vigilante groups in Rio de Janeiro's favelas (shantytowns) in the last three years is the most important and alarming information of the just-released study by the Rio de Janeiro University's Violence Research Center (Nupev-Uerj).
A dispute over drug trafficking territory in Rio de Janeiro has intensified lately, leaving in its wake unprecedented acts of violence, such as the downing of a police helicopter in the northern zone of the city on October 17. Three policemen died and another two were injured. This event has drawn the attention of the international media, who are raising the issue of public security for the 2016 Olympics to be held in Rio.
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The small, coastal town of Condé is located just a twenty minute's drive from João Pessoa, the capital of Paraíba. The Northeast of Brazil has historically been a place of encounter and mixing between peoples. For millenia groups of indigenous people fished, farmed, migrated and sometimes fought along this large, fertile area. 
The Brazilian diplo-MÁ-cia (bad diplomacy) carries on its accelerated course towards the non-acknowledgment of human rights, although sometimes it takes pleasure in saying that it does precisely the opposite. The visit of Iran's president, Mahmoud Ahmadinejad, is another example of a diplomatic omission that verges on hypocrisy. 
On July 4, 2006, representatives of Argentina, Brazil, Paraguay and Uruguay met in Caracas to sign the protocol for the entrance of Venezuela into the Southern Common Market (Mercosur). After two and a half years, the protocol was approved by the legislative bodies of Argentina and Uruguay, and as of now it may be only days away from being ratified by the continent's economic megalith, Brazil. 
Some sectors of the fight against AIDS have suggested that Thabo Mbeki, the former president of South Africa, committed genocide through his absence from the fight against the illness in his country throughout his two terms. 
One hundred and eleven years after Brazil abolished slavery, the number of workers deprived of their freedom is still huge. They raise cattle, produce charcoal, sugar cane or timber. Some of them, most undocumented Bolivians, work in basements of small apparel factories in São Paulo and other metropolis. 
On November 7, 2009 a few friends and I had an opportunity to take a look inside a Brazilian jail outside the city of Rio de Janeiro. We were able to take some amateur footage of our experience on video (see link below). It's no surprise, of course, that the typical Brazilian jail lacks some of the functionality of those in North America or Europe, but our experience that day was quite shocking. 
Depletion of the Amazon Rainforest is not a new concern facing environmentalists, biologists, ecologists, and a growing number of the Amazonian indigenous peoples. For decades they have feared for the fate of the world's most biologically diverse and species-rich hothouse. 
Geisy Arruda made history this week in Brazil, but for all the wrong reasons. What began as a poorly planned fashion statement has become a worldwide tale. Geisy decided to wear a pink mini-dress to her private college in São Paulo state, and after that, all hell broke loose. 
The push of vigilante groups in Rio de Janeiro's favelas (shantytowns) in the last three years is the most important and alarming information of the just-released study by the Rio de Janeiro University's Violence Research Center (Nupev-Uerj). 
A dispute over drug trafficking territory in Rio de Janeiro has intensified lately, leaving in its wake unprecedented acts of violence, such as the downing of a police helicopter in the northern zone of the city on October 17. Three policemen died and another two were injured. This event has drawn the attention of the international media, who are raising the issue of public security for the 2016 Olympics to be held in Rio.
France and Russia !!!!
smile