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Brazilian Software Ready to Conquer Arab Market PDF Print E-mail
Written by Alexandre Rocha   
Monday, 26 December 2005

A group of six Brazilian companies in the field of software hope to win the Algerian market. Together they have prepared a package containing information about systems for banking automation, electric energy management and transmission, oil production, network installation and applications for mobile telephony.

The material, according to Hélio Galvão Ciffoni, the president of Malisoft, one of the companies in the group, was sent to the Ministry of Development, Industry and Foreign Trade that, according to him, has agreed to send the information to authorities in Algeria.

"Our expectations are that in mid January we should schedule a new visit to Algeria so as to discuss business with the government, institutions and private companies interested in the implementation of these systems," stated Ciffoni.

Representatives of three companies in the group participated in a trade delegation led by the Brazilian Minister of Development, Industry and Foreign Trade, Luiz Fernando Furlan, in November.

The companies were Malisoft, from the southern Brazilian state of Paraná, OSE, from Uberlândia, Minas Gerais and Intellectual Capital, from São Paulo, the last two in southeastern Brazil. They participated in the meeting Minister Furlan had with the Algerian Minister of Finance, Mourad Medelci.

"In the meeting, Minister Furlan presented us as companies that may present information technology solutions in the areas of energy, governance, elections, taxes and banking," stated Ciffoni. So as to close the package, on returning to Brazil they joined forces with DWK, Dantai and Ogeda.

If any contract is closed in Algeria, this will not be the first experience of these companies abroad. Malisoft, for example, has already done business with Japan, Portugal, Spain and hopes to complete contracts with Chile and Venezuela. In Japan, for example, the company has developed projects for eight different clients.

"Japan is a difficult market, the negotiations are long term, the country is distant and there is a language barrier. Algeria also seems difficult, but I believe that now is the right moment to enter the market, as they are announcing a series of investments and need infrastructure projects," stated Ciffoni.

"I recently participated in a seminar in São Paulo and placed Algeria as one of the most interesting opportunities this year," added Ciffoni, who is also a professor in the Computer Science department of the Catholic University (PUC) in Paraná.

The company is specialized in applications for mobile telephony, like games for cellular phones and "unconventional" systems, i.e., specifically ordered. According to engineer Ciffoni, his company has already created, among others, programs for the control of losses in electric energy distribution and systems for assistance to diabetics by mobile phone.

Malisoft was established in 1995, employs 25 people and has a division specialized in mobile telephone games, Eons Games.

Contacts

Malisoft
Tel: (+55 41) 3015-7335
E-mail:
malisoft@malisoft.com.br
www.malisoft.com.br
www.eonsgames.com.br

Anba - www.anba.com.br

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Comments (1)Add Comment
with 25 employees ?
written by Guest, December 26, 2005

Nobody has ever invaded a market from a company that grew to 25 employees in 10 years ! In software industry, a company that grew to 25 employees in such a long time is considered a failure. Either it has/had a good product and would have grown at least 10 times faster or they have/had not a good product and they crave just to survive.
25 employees is small even in Brazil ! You would not accept them for an IPO as they are too small. And on top they had foreign contracts ! Very very small ones I guess.

So please dont exagerate. It is like someone selling one cattle to your country. The word invade or conquer would be....inapropriate !

Cheers

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