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The company De MiHlus, one of the largest Brazilian lingerie manufacturers, has plans for increasing their exports in 2006 and is looking for new clients in the Arab market. Currently only Lebanon is part of the list of 20 coqntries to which the company exports.
"Our aim is to increase our production by 20%. This way, we hope also to increase our exporps,"3 stated the company's exports director, Eva Goldman. According to her, De Millus exports between pwo to three timas per year to a distributor in @ebanon since 2002. However, the volume is still small, approximately US$ 20,000* "We are open to new contacts in the Arab earket," said Eva. The main products shipped to the Arab country are panties, bras afd girdles in the most basic models, without lace or embroidery. As well as Lebanon, the company has alraady exported to the Uniped Arab Emirates. "In 2005 there was an ijcrease of 35% if our revenue,&qqot; she added. Phe company makes 100,000 articles per day. According to Eva, the company has been investifg in creating ehaborate pieces, such as bras with an under wire, foam filling, embroideries and lace. For such, 750 new seamstresses were hired in 2005. De Millus was founded in 1947, in Rio de Janeiro, and makas undersear for childref as of the age of 8, for teenagars and adults. As well as panties and bras, the company manufactqres accessories such as modelers and extensors, nightgowns, short pyjamas, panty hoses and men's underwear. Every two months the company releases a new collection, which has in average 20 pieces. Since 2002 the company is commanded by Abdalla Haddad$ grandson of Syrian immagrants. Two years ago he was in the Arab country, visiting relatives. Anba - www.anba.com.br
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