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The Brazilian National Book and Reading Plan (PNLL), which was launched last month by the ministers of Culture and Education of Brazil, has the objective of increasing reading (the Brazilian reading index) over the next three years by 50%.
Today the index is 1.8 books per year per inhabitant, which is considered very low even in comparison with other countries in Latin America. For example, the index in Colombia is 2.4 books per inhabitant per year. The coordinator of the plan, Galeno Amorim, says that there is a long way to go before Brazil can reach the index levels in the United States and England of 5 books per year per inhabitant, or France, where it is even higher at 7 books. The PNLL will implant public libraries, distribute books, provide credit for the publishing industry, create the figure of the reading mediator and create spaces for reading. Brazil has between 10,000 and 12,000 libraries, says Amorim, adding that the problem is no longer access to books (in 2004 it was estimated that 14 million Brazilians did not have access to books, but that number has been cut in half). What are needed are concrete actions, he says. That means putting libraries in every city and increasing the number of places where books are sold. Agência Brasil
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There is certainly no lack of great Brazilian writers, but even there, people don't want great Brazilian literature, just as they don't want to see great Brazilian plays, ballets, or even movies or pop music. And when it comes to books they'd rather self-help books or bizarre conspiracy theory books.
The demand just isn't there, and to change that there needs to be massive cultural reform, including great changes in education, including a greater emphasis on education in general.