Brazil - Brazzil Mag - McDonald's Vows to Investigate Charges that It Is Destroying Brazil's Amazon
Advertisement
  Home arrow Back Issues arrow 2004 arrow April 2006 arrow McDonald's Vows to Investigate Charges that It Is Destroying Brazil's Amazon Saturday, 28 November 2009 
Main Menu
Home
News
Back Issues
Advertising
Contact Us
Brazil Forum
Magazine
Brazzil Classic
Yellow Pages
Classifieds
Images
BrazzilMag Newsfeed
Custom Search
Amazon Body Care
-------------
Brazil /Organic personal skin care wholesale / Brazil
--------------
Who's Online
We have 145 guests online
Latest News
Statistics
Members: 494
News: 11481
Web Links: 0
User Menu
Your Details
Submit News
Check-In My Items
My Comments
Login Form





Lost Password?
No account yet? Register
Most Read
Related Items
Contribution
Have you got news?

Do you have news, comment or story on Brazil you want to share with Brazzil? Just send it our way to brazzil@brazzil.com.

 
The Latest from Brazzil Magazine
Home
McDonald's Vows to Investigate Charges that It Is Destroying Brazil's Amazon PDF Print E-mail
Written by Ivan Richard   
Monday, 17 April 2006

In an official note, the McDonald's global fast-food chain informs that it will "immediately" begin an investigation into charges that it contributes indirectly to deforestation in the Amazon.

According to the report, "Eating the Amazon," released last week by the non-governmental organization (NGO), Greenpeace International, McDonald's, together with European supermarkets and restaurants, abet the destruction of the Amazon when they buy chickens fed with soy meal produced from soybeans grown in the region.

In the note the director of quality and security of McDonald's European division, Keith Kenny, states that the chain is "highly concerned" when it comes to issues related to the environment, whether it involves the activities of its franchises or the responsibilities of its suppliers.

"To reach a rapid conclusion, we shall continue to converse with Greenpeace to attain a perfect understanding of its concerns, as well as contacting other organizations, such as Conservation International (an NGO with specialized knowledge of forest policies). We believe in open dialogue, as we have maintained over the years with Greenpeace on many other issues," the text affirms.

The coordinator of Greenpeace's Amazon Campaign, Paulo Adário, explained that the relationship between McDonald's and the destruction of the Amazon is indirect. "What the Greenpeace report seeks to show is how large corporations play a role in the destruction of the Amazon."

According to Adário, the document is important, because it tries to expose the relationship between world soybean demand and the destruction of the forest. He says that soybeans are used in over 1.2 thousand food products and are the world's most heavily consumed grain.

The study is the result of an undercover investigation conducted over the course of two years in the regions where soybeans are produced and consumed.

Satellite images were analyzed, field research was done, airplane observation flights were used, interviews were held with the affected communities, industry representatives, and politicians, and ships bound for the international market were monitored.

Agência Brasil

Hits: 7099
Comments (4)Add Comment
And not a word...
written by Guest, April 17, 2006


on most politicians, Ministers and high levels governments people, themselves large landowners.

Obvious, the guilty is a foreigner.

But doesnt Brazil wants to export as much as possible ?
report abuse
vote down
vote up
Votes: +0
...
written by Guest, April 18, 2006
yep, once again, a "foreign" company is "indirectly" guilty!! Well what about the frickin' people and groups that are DIRECTLY responsible!!!

Guess greenpeace knows they're fighting a losing battle trying to tackle that problem here in brazil and with brazilians, so guess they've figured the best way to combat this activity is through the DEMAND and not through the actual SOURCE.
report abuse
vote down
vote up
Votes: +0
the truth
written by Guest, April 20, 2006
the people tath wants to protect the world have to plant a tree .we will destroy all the amazon because the people of the world look for the forest.how many trees have the greenpeace if the greenpeace with the money of their contributor wi the greenpeace dont plant trees>:
report abuse
vote down
vote up
Votes: +0
the truth
written by Guest, April 20, 2006
the people tath wants to protect the world have to plant a tree .we will destroy all the amazon because the people of the world look for the forest.how many trees have the greenpeace if the greenpeace with the money of their contributor wi the greenpeace dont plant trees>:
report abuse
vote down
vote up
Votes: +0

Write comment
quote
bold
italicize
underline
strike
url
image
quote
quote
smile
wink
laugh
grin
angry
sad
shocked
cool
tongue
kiss
cry
smaller | bigger

security code
Write the displayed characters


busy




Reddit!Del.icio.us!Facebook!Slashdot!Netscape!Technorati!StumbleUpon!Newsvine!Furl!Yahoo!Ma.gnolia!Add this social bookmarking functionality to your website! title=
 
< Prev   Next >
Brazzil Magazine on Twitter


Visit Brazzil Social with Video, Music and Chat


Home
Brazzil Magazine - Since 1989 trying to understand Brazil
  • Poor Women from Northeast Brazil Learn Joy of Meeting and Helping Each Other


    Joined hands The small, coastal town of Condé is located just a twenty minute's drive from João Pessoa, the capital of Paraíba. The Northeast of Brazil has historically been a place of encounter and mixing between peoples. For millenia groups of indigenous people fished, farmed, migrated and sometimes fought along this large, fertile area.

  • Ahmadinejad's Visit: Iran, Honduras and Brazil's Hypocrisy in Dealing With Them


    Ahmadinejad and Lula The Brazilian diplo-MÁ-cia (bad diplomacy) carries on its accelerated course towards the non-acknowledgment of human rights, although sometimes it takes pleasure in saying that it does precisely the opposite. The visit of Iran's president, Mahmoud Ahmadinejad, is another example of a diplomatic omission that verges on hypocrisy.

  • Lula Is About to Fulfill His Wish of Getting His Good Friend Chavez in Mercosur


    Lula and Chavez On July 4, 2006, representatives of Argentina, Brazil, Paraguay and Uruguay met in Caracas to sign the protocol for the entrance of Venezuela into the Southern Common Market (Mercosur). After two and a half years, the protocol was approved by the legislative bodies of Argentina and Uruguay, and as of now it may be only days away from being ratified by the continent's economic megalith, Brazil.

  • Denying Education is the Other AIDS. And Brazil Is Guilty of Inflicting It


    Children from a Diadema band Some sectors of the fight against AIDS have suggested that Thabo Mbeki, the former president of South Africa, committed genocide through his absence from the fight against the illness in his country throughout his two terms.

  • Child Labor Went Down in Brazil, But 5 Million Underage Workers Are Still Way Too Many


    Child labor in Brazil One hundred and eleven years after Brazil abolished slavery, the number of workers deprived of their freedom is still huge. They raise cattle, produce charcoal, sugar cane or timber. Some of them, most undocumented Bolivians, work in basements of small apparel factories in São Paulo and other metropolis.

  • Some Humility Would Do Lula Good. On Human Rights Brazil Has Long Way to Go


    A prison in Rio de Janeiro, Brazil On November 7, 2009 a few friends and I had an opportunity to take a look inside a Brazilian jail outside the city of Rio de Janeiro. We were able to take some amateur footage of our experience on video (see link below). It's no surprise, of course, that the typical Brazilian jail lacks some of the functionality of those in North America or Europe, but our experience that day was quite shocking.

  • Brazil's Amazon Rainforest Policy Is a One-Way Road to Disaster


    Trasamazonian road in BrazilDepletion of the Amazon Rainforest is not a new concern facing environmentalists, biologists, ecologists, and a growing number of the Amazonian indigenous peoples. For decades they have feared for the fate of the world's most biologically diverse and species-rich hothouse.

  • Geisy, Brazil's Miniskirt Student, Should Try US College Next Year


    Geisy Arruda from BrazilGeisy Arruda made history this week in Brazil, but for all the wrong reasons. What began as a poorly planned fashion statement has become a worldwide tale. Geisy decided to wear a pink mini-dress to her private college in São Paulo state, and after that, all hell broke loose.

  • Vigilante Groups in Brazil Trump Drug Gangs and Become Rio's New Authority


    Brazilian favela in Rio The push of vigilante groups in Rio de Janeiro's favelas (shantytowns) in the last three years is the most important and alarming information of the just-released study by the Rio de Janeiro University's Violence Research Center (Nupev-Uerj).

  • Brazil Police Use Press Coverage as Green Light to Kill and Invade Houses in Rio


    Rio police in a favela A dispute over drug trafficking territory in Rio de Janeiro has intensified lately, leaving in its wake unprecedented acts of violence, such as the downing of a police helicopter in the northern zone of the city on October 17.  Three policemen died and another two were injured.  This event has drawn the attention of the international media, who are raising the issue of public security for the 2016 Olympics to be held in Rio.